Wednesday, April 26, 2017

The ugly truth behind "that" Pepsi Ad.



As you skid, out of control, towards the gaping abyss of a flaming garbage fire you might have pause to think how did it all go so wrong? 

Without fail a raging storm of fecal matter begins with one poor decision. The trouble is, at the time, you can’t see where that first step will inevitably lead you. Like following a trail of MMs into the dripping maw of a slavering failure beast that first choice seems so sweet. 

For instance, a group of people sat around and said you know what’s cool right now? Protesting. Standing up against the man. Everyone is doing that. Counter-culture that’s what the kids love. Then they took that thinking another step further. One more MM on the trail to disaster. 

What if we use protesting to sell our soft drink? 

This is the point where someone needed to stop the train of thought because that bastard was coming off the tracks and it hadn’t even left the station. I can only assume this “idea” came from someone in a position of power surrounded by drones that could only utter variations of the words “Yes, Sir, we love it.” 

That bad idea was soon followed by a succession of dreadful mind spews that included such gems as “Kendall Jenner in a blonde wig” and “An ethnic gentleman playing a musical instrument on a rooftop” and “A woman in a hijab getting angry at a pile of photos” and “A cop accepting a Pepsi rather than spraying pepper in faceholes.”

While everyone around me was reeling back in horror at the Kendall Jenner/Pepsi/Black Lives Don’t Matter clusterbarf I couldn’t stop thinking how on earth did Pepsi ever let this happen? So I started digging, I did what any good detective does. I asked the interwebs. 

Where was the creative genius behind this “ad”? A short time later I arrived at the virtual doorway of “Creators League.” Yep they actually called themselves that. What do we you? We create, because we’re creative. Who are we? We’re a group of people. Toby get the thesaurus and look up “group” - what’s the first word? “League”? That’s it! From this moment on we shall be known as “Creators League.”

They live in a 4,000-square foot content studio in New York’s SoHo neighborhood. Whenever the hell a “content studio” is. Soon my trawl through cyberspace turned up the ugly truth about “Creators League” namely it is an agency entirely staffed by puppets. That’s right, puppets., because there’s a corporate hand jammed up right their sock slot.

In May 2016 Pepsi proudly announced the opening of “Creators League,” in the hope it will let marketers, not agencies, sit in the creative driver’s seat. Before this stroke of brilliance, if Pepsi needed to get an edit made to an online film or piece of content, it would involve sending that piece off to an agency, who then in turn would perhaps send it an editor — a process that took, on average two weeks. Nowadays it takes an hour.

Just an hour. Awesome. Not a creative person comes near it. The marketers come up with a thought, something along the lines of; “Hey did you see those Black Lives Matter marches on TV last night? We should tap that.” Then some work experience kids wired to the eyeballs on energy drinks will take out the office camera, shoot it, edit it and put it online. Job done. 

They had removed all the pesky things that stop ideas skidding towards the world like a sledge loaded with TNT and piloted by a masturbating monkey.  Those things were 1) people who would’ve actually taken the time to craft an idea and, more importantly,  2) people who say NO to a bad idea. 

There’s a lesson to be learned here and it’s an old lesson. If you go to a restaurant and order a three star meal then don’t go into the kitchen and tell the chef how to cook it. If you create your own agency and tell them what to do then you will get something that looks like an idea, smells like an idea but dear baby jebus, it will not be an idea. In fact, chances are, it will a very bad idea. Yes it’s an idea you paid half as much for and it was created overnight but will that be worth all the damage it will do to your brand? 

Monday, June 20, 2016

Auctions, "Legal Advice" and Mr Butthurt



I’ve been thinking about my recent brush with Mainfrieght. 

For those of you not up to speed I was auctioning an “artwork” that featured their logo bust into pieces. You’ll find the text for the auction at the bottom of this post. 

The auction ran for just over 24hours. It was on over hundred watch lists with over six and a half thousand views. When Mainfreight decided to shut it down. Now this is where things get interesting.

Did they come after me for pointing out how terrible their service is? Or refute the fact they had smashed all my stuff in the past?

Nope. 

Instead they contacted TradeMe (who were pretty brave letting me auction the thing in the first place at least they have a sense of humour) and made them shut the auction down over an IP issue (that’s Intellectual Property which is basically their logo). That was their only recourse. Interesting. So I’m guessing they had a hurried meeting and set their lawyers on the task. And they reacted in a day. Fast turnaround. From what I know about lawyers I’m guessing that wasn’t cheap. 

When someone reacts so quickly to shut you down you know what that says to me?

Guilt. 

The next thing that happened - within 10 minutes of the email I got from TradeMe saying the auction had be shut down - was a phone call, on my cellphone - from the manager I named on this blog. You’ll notice that posting has been removed from here more on that later. 

He informed me in veiled terms he was seeking legal advice because I had named him here on the blog. I’m still worried about naming and shaming him again so for the purposes of this story we’ll call him “Mr Butthurt” When I asked Mr Butthurt “are you guys setting your lawyers on me?” He quickly refuted this by again stating “I’m seeking legal advice.” Because I had named him. Cold chill time. He also went to great lengths to explain to me this was him personally not Mainfreight who would be “seeking legal advice.”

I pointed out to Mr Butthurt that it was my personal blog and I had posted emails he had sent me. Nothing was untrue it was his own words. He went on to point out that the blog was linked to a TradeMe auction with 6,500 views and over 100 watchers… wow he was really paying attention to the auction wasn’t he? He also reminded me that I was the person who’s pervious action had over a million views. He had really done his homework. 

So here’s what I think happened. Mainfreight, knowing someone was exposing their less-than-impressive business practices, had found a sneaky way to shut down the auction - “Everything he’s saying is true but wait a minute he’s using our IP!” I hope that guy got a raise. 

However then there was the sticky subject of my personal blog post. Notoriously difficult to shut down. So they phone up Mr Butthurt and say you tell him to shut it down or - not in these words - you’re going to sue him. Don’t worry we’ll pay your legal bills. I wouldn’t be at all surprised if they didn’t threaten to throw him under the train if he didn’t react. 

They did all this in a day. What does that say to you?

I scared them. 

One of the biggest companies in New Zealand was frightened of a hairy bloke sitting in front of his laptop in his underwear. 

They didn’t think to embrace this auction and join in on the fun. Call me and say we’ll buy the thing if you donate the money to a charity. They didn’t look to find a positive spin. They didn’t come out in the media and say we’re going to make things right with this guy and replace all his stuff that we trashed. No they didn’t. Instead they shut me down.

Why?

Because if they did if for me they’d have to do it for the hundreds of thousands of other people they’re done this to. I’ve been contacted by a lot of people who have some terrible things to say about Mainfrieght and the same thing keeps coming up again and again. 

They’re bullies. Big, bad bullies. 

Sadly they were successful and I’ve removed my post that named Mr Butthurt however there’s nothing stopping me putting it up again and changing his name to conceal his identity is there. So keep an eye oh for my correspondence with “Mr Butthurt” in the future. 

In the meantime here’s the text from my auction which was cut down just as it was getting up and running…

"A few years ago I shipped my precious possessions from Auckland to Wellington. Imagine my surprise when they arrived and I discovered it looked like they had been attacked by a troop of angry baboons high on rage medication. Not a single object had escaped their primal fury. 

Naturally, I was upset with the company - how was this the “premium” service I paid for? They were utterly indifferent to my pleas. This was because I hadn’t realised what I’d signed up for. They hadn’t taken the happiest moments of my life and trashed them, no, they had taken them and turned them into ART. What a silly sausage I was for not seeing this. I’ve never really understood modern art so it was initially lost on me. 

My priceless heirlooms and irreplaceable objects hadn’t been ruined they had been “deconstructed” like a dessert at a fancy restaurant. I had no right to complain. They had done me a huge favour and their trained rage-monkeys had actually increased the value of my possessions!

Wow what a service! No wonder they’re one of our countries biggest companies. However I have since had a lot difficulty selling the broken detritus they “gifted” to me and I’ve spend years trying to recoup my losses. 

But then I had a brilliant idea! I would use their service to create a new work of art! I created this abstract signage, carefully packaged it (got to give them a challenge right?) and sent it to myself through their company. Originally I thought it might take a few attempts for them to work their magic so I was fully intending to send it back and forth a few times. Amazingly the butter-fingered, jackbooted cave trolls worked their artistic magic on the first attempt.  As you can see. So I dutifully framed the “artwork” and put it up here for your amusement... sorry consideration. 

I have also decided to put a “buy now” price in case some large corporation wanted to shut this auction down early and hang this stunning piece of art in their head office as a constant reminder of their high standards of service. 

If you have any questions I’m here and ready to happily answer them. 

For the story behind this art work please visit my blog."   

I wonder how long it will be before I get another friendly-but-threatening phone call. Or a horses head in my bed.  

Sunday, June 19, 2016

So where did my auction go?

Sadly the fun is over. The shipping company in question contacted TradeMe and said my artwork was an IP infringement. This is how Al Capone must've felt when he got done for tax avoidance.

TradeMe have been great about this as they always are. Love those guys.

However as far as the shipping company are concerned they didn't see the humour in the situation. In fact I'm sure any minute now there's going to be a knock on the door from "the boys." I also had a phone call from the individual I named on this blog who said he was taking legal advice. So I've taken down that post and apologised to the man who was responsible for so much misery in my life because, I'm guessing, this caused him a lot of embarrassment at work. Which in truth doesn't make me feel too crash hot about myself. I inadvertently cyber-bullied the dude.

I when I was a kid at school there were these two boys that would pick on me. One of them was almost six foot and they made my life a misery and as a result I've never liked bullies. However when someone is bigger than you sometimes it's best just to avoid eye contact.

I hope you don't think less of me for backing down.

Sunday, February 14, 2016

Dear Marcus

I know things move at a glacial pace here at The Wood of Kings. But in my defence I've been waiting to have some good things to post. And I think you'll enjoy this. There's a bit of reading but it's fun.

Quick backstory. I had to park in a parking building and I couldn't find a damn ticket machine anywhere. Believe me I looked. There was a boot but it contained nothing more than some broken chairs and some beer bottles. So I wrote a note and left it inside my windscreen explaining and I included my phone number. Ring me and I'll come and pay.

When I returned to my car I discovered a ticket for $65 waiting for me. I had been there no longer than 45 mins. Strangely enough the only real way to correspond with NZCMS was by mail. How quaint.

So I embarked on a series of letters with Marcus Baker at NZCMS. I decided to start relatively normal. Stating my case and pleading for leniency. I does start pretty dull but stick with us as things progressed I got more and more insane. As you'll see...


So far so grovelling. His reply was beautifully robotic.




However he had made his first mistake. He had engaged with me. Like a commuter who had accidentally made eye contact with a raving hobo on the street. 

Then something great happened Sally also decided to join the correspondence. She's a little firecracker this one. But she didn't figure on my growing friendship with Marcus. 


So I started replying to Sally as well...


Also it was festive season so I decided to send Marcus a card...



Marcus responded in true impersonal form.


The poor chap seems a bit confused I decided to help him out and, in the process, try to further cement our growing personal bond. 


I think this must've struck a nerve with Marcus because he suddenly seemed very keen to shut down our conversation. 


Not so fast mate. So I sent him a letter by registered mail. He was going to have to open this one. 



And I decided to add a personal drawing. 


NZ Post, bless them, tried multiple times to deliver this bundle of joy but sadly it was eventually returned to me. Marcus is a lot more cunning than I thought. A worthy adversary. 


The company doesn't exist. Well played Mr Baker, well played. So I simply popped it in another envelope and sent it away. 


I'm sad to report I haven't heard anything from Marcus since. No doubt pocketed the cash and taken that little hellcat Sally for a passion-filled night on the town. I'll miss him. I guess I just have have to remind myself that some birds aren't meant to be caged. Their feathers are just too bright. And when they fly away, the part of you that knows it was a sin to lock them up does rejoice. But still, the place you live in is just that much more drab and empty that they're gone.

I guess I just miss my friend.

Saturday, February 14, 2015

Enjoy the View

There are some days I just can't help myself.

For example recently this woman posted this "inspirational" drivel on FaceBook.  The images and names have been changed to protect the moronic.


We see this stuff more and more these days it's usually the banal masquerading as deep and insightful. So I decided to prick the balloon the inane. Anyway this guy - let's call him Mr Angry - took offence...


Sensing an opportunity for some fun I then deleted my original post so now it looked like his was the first comment...


Sadly I wasn't quick enough to get the further responses after this but they were mostly people asking what the hell was Mr Angry's problem. He got a lot angrier after this.

I love social media. 

Thursday, June 19, 2014

Where there's Smoke...

So I've been doing some TV ads again recently. I've been out of the game for a while so I was worried that I might be a bit rusty. However the finished ads are just smashing directed by the very clever Taika Waititi the NZ Director behind such great NZ films as Eagle verses Shark, Boy and the recent hilarious Vellington Vampire "documentary" What We Do In The Shadows.

So anyway here are the ads I hope you like them. They're dark, funny and I hope they strike a cord with the audience...

Thursday, June 5, 2014

Typist Wanted


For many years now I've been making a living as a screenwriter. However it's not a profession that gets much respect from the rest of the industry. Here's a recent example. I got an email from a young lady, a camera operator, who wanted to know if I would write a script for her.

It started off innocently enough with an email...

You'll need to click on these emails to expand them but I promise you it will be worth the effort.


I politely declined. My problem has always been that I'm too nice.  So hot on the heels of this email came another...


Frankly, I don't think I've ever had such an insulting email in my life.

So I send her a message explaining everything that was wrong with this email.


I thought this did a good job of educating this young lady on the error of her ways. It seems I was wrong...


This was followed quick smart by another email...


Am I taking crazy pills here? This person still seems to be trying to get me to "format" her script for her.

Can you spot what is missing from these emails? I did...



Yeah I'm a bit of a jerk here but enough was enough. Would it have killed her to say sorry?

It appears not...


Here in the New Zealand film industry this happens all-too often. Writers are never seen as making any kind of worthwhile contribution to the process, we're just a box to tick or a problem to overcome. Which is why our storytelling suffers.

I hope my pain has given you a few chuckles. I was laughing as I read these emails. Laughing though the tears. The bitter, bitter tears.